Custom fields allow you to store additional information about your contacts, such as birthdays, membership numbers, locations, or any other data you'd like to personalize your messaging with.
Navigate to Settings
Select Contacts
Click Create Custom Field
Enter a Field Name and click on Validation type.
The example below shows a custom email field.
When creating a custom field, you can choose a validation type to help ensure your imported data is entered in the correct format.
Validation Type | Accepted Format |
Yes | Y or YES (not case sensitive) |
Yes or No | Y, YES, N, or NO (not case sensitive) |
Any valid email address |
.edu Email | Email addresses ending in .edu |
Date | Any valid date |
Birth Date | Any valid date |
U.S. ZIP Code | 5 digits or ZIP+4 (##### or #####-####) |
Canadian Postal Code | Standard Canadian postal code (Example: T9S 1S0) |
Name | Letters and spaces only |
Alphabetical Characters | Letters only |
Click Create Custom Field to save your new field
Your new custom field is now available and can be used when personalizing campaigns or importing contacts
Here's an example of personalizing a campaign.
Where Can I Use Custom Fields?
Custom fields let you store additional information about your contacts, such as membership IDs, ZIP codes, loyalty numbers, or any other details unique to your business.
You can use custom fields to:
Import contact data by mapping your custom fields to additional columns in your CSV file (after the standard Mobiniti fields, such as phone number, email, first name, and last name).
Personalize text messages by inserting custom field values into your campaigns.
Collect information on web opt-in forms by adding your custom fields to your signup page.
For step-by-step instructions, see our guides on Formatting a Contact Import File and Creating a Web Opt-In Page.
Click here for the guide on formatting a Contact List for import.
Click here for the guide to making a Web Opt-in Page