Groups are how we organize your contacts. Each Mobile Keyword, the phrase that potential subscribers text to your account number to join your marketing group, is matched with a group. Subscribers are put into the group that texted the matching keyword for. This is also how you pick who send your marketing messages to. This makes it easier to segment your marketing Campaigns and better target those Campaigns to maximize your revenue.
How do I create a Group?
Step 1:
Click on the Groups & Keywords tab.
Step 2:
Click on Create New Group / Keyword.
Step 3:
Enter a group Name.
Step 4:
Enter a Keyword and check its availability.
If a keyword was entered that has been previously used by someone else, you would see: Keyword is NOT available.
However, if you see Keyword is available, you’re good to go!
All keywords should be one word, without spaces.
Keywords cannot contain special characters, i.e. !$#@_,-+
Step 5:
Choose which Number your group is for, even if your account only has one number.
Step 6:
Enter a Join Message to be automatically sent to subscribers right after they opt-in, or text the group's keyword to your number.
Note: Every group's join message must include the required compliance verbiage: Msg&Data Rates May Apply. 6 msgs/mo. Send HELP for help, STOP to end.
This phrase is 69 characters so if you are using SMS you have 91 characters to create your custom join message. You can also utilize MMS or Long SMS if you require more characters.
Check the box for Short Links if you want to shorten any links in your join message.
Step 7:
Click to Create Group to finish.
