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How to Create a Group and Link to a Keyword

Learn how to create a Group and Keyword in Mobiniti for organizing contacts and managing text sign-ups.

Written by Margarite Marquez
Updated today

Groups help you organize your contacts in Mobiniti. Each Keyword is a word or phrase people can text to your number to join your list. When someone texts that keyword, they’re automatically added to the group connected to it.

Using groups makes it easy to choose who you want to send messages or campaigns to, so you can target the right customers and get better results from your marketing.

Step 1:

In your dashboard, open the left-hand menu and select Groups & Keywords.

Step 2:

On the right side of the screen, select Create New Group and Keyword.

Step 3:

Enter a Group name. A Group in Mobiniti is a list used to organize your contacts and manage who receives specific messages.

Step 4:

Enter a Keyword and check its availability. If it’s marked available, you can use it; if it’s not available, choose another. Keywords must be a single word with no spaces or special characters.

Step 5:

Select the Number your group will use, even if your account has only one number assigned.

Step 6:

Enter a Join Message to be sent automatically when someone opts in. Every message must include the required compliance text: “Msg&Data Rates May Apply. 6 msgs/mo. Send HELP for help, STOP to end.” SMS allows 91 characters for your custom message; use MMS or Long SMS for longer messages.

Check the box for Short Links if you want to shorten any links in your join message.

Step 7:

Click to Create Group to finish.


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