Message credits are deducted based on the length and type of message sent, as outlined below:
Replacement for this article: How do you count the messages I send?
SMS (Short Message Service):
A standard SMS message contains up to 160 characters, including spaces. Messages within this limit are counted as one credit. ( 1 credit = 1 message to 1 contact)
Example of Short SMS Message:
Long SMS
If your message exceeds 160 characters, it will be split into multiple segments, with each segment considered a separate message. For example, a 300-character message would count as two messages.
Example of a Long SMS:
Special Characters
Messages containing special characters(such as emojis, or non-Latin characters) are encoded in Unicode, which limits the character count to 70 characters per segment.
Unicode messages may, therefore, require multiple segments
Example of Special Characters in a Campaign
Click here to use our Character Counting Tool.
MMS (Multimedia Messaging Service):
MMS messages, which include multimedia content such as images, videos, or audio files, allow up to 1200 characters of text; however, the total character capacity is determined by the overall size of the message, including the multimedia content.
Example of MMS Message
