1. Access the Campaigns Section
Begin by navigating to the Campaigns area in the Mobiniti dashboard:
From the left-hand navigation menu, select Campaigns.
Click Create Campaign to get started
2. Enter a Campaign Name
Provide a clear and descriptive name for your campaign. This internal name will make it easier to identify and track performance later
3. Select Your Recipients
Choose one or more subscriber groups to receive your message:
Use the dropdown menu to select existing groups.
You can also type to search for specific groups if needed
4. (Optional) Apply Subscriber Filters
If desired, refine your audience with advanced filters such as:
Age or gender
Birthday
Location or time zone
Phone number type
Past interactions
Filters help tailor your campaign to specific segments of your list
5. Choose a Message Type
Decide whether to send your campaign as:
SMS Standard text message (up to 160 characters)
MMS allows longer text and media attachments, such as images or videos.
6. Compose Your Message
Enter the content of your message, keeping these enhancements in mind:
(Example shows SMS message)
Include text, links, personalization fields, and emojis
Attach media if sending as MMS
Use saved templates or mobile coupons to streamline creation
Monitor the character counter to avoid unintentional message splitting or additional charges
Please make sure to check the Reply STOP to opt out. Carrier compliance requires all campaigns to include opt-out language, such as “Reply STOP to unsubscribe,” so recipients can easily stop messages at any time.
The example below shows an MMS message.
7. Preview Your Campaign
Before sending, preview the message to verify formatting and tone:
Use the Preview Campaign feature to view how the message will appear on a mobile device
Optionally, send a test to your own phone number for verification
8. Send or Schedule Your Campaign
Finally, choose how you want your campaign delivered:
Send Now: Confirm immediate delivery by typing SEND in all caps
Schedule: Select a future date and time for delivery
Mobiniti will display an estimated cost based on recipient count and message type prior to confirming the send.
