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How to Create a Campaign

Campaign creation, sending out SMS/MMS messages

Margarite Marquez avatar
Written by Margarite Marquez
Updated over a week ago

1. Navigate to the Campaigns Section

  • From the left-hand menu, click on Campaigns.

  • Then select Create Campaign to start building your message.

2. Name Your Campaign

  • In the Campaign Name field, enter a clear and descriptive name for easy tracking and reporting later.

3. Select Your Recipients

  • Choose the Group(s) you want to send the campaign to.

  • You can select one or more groups from the dropdown or type to search for specific groups

4. (Optional) Apply Subscriber Filters

  • Click Subscriber Filters to narrow your audience using advanced criteria, such as:

  • Age, gender, birthday

  • Location or time zone

  • Phone number type

  • Interest, or past interactions

  • This helps you personalize and target your message more effectively.

    5. Choose the Message Type

  • Select either:

  • SMS(160 characters, text only) or

  • MMS (supports images, videos, and longer text)

The example shown below is with SMS and includes text only

6. Compose Your Message

Type your message into the text box. You can enhance it with:

  • Emojis, links, and personalization fields

  • Media attachments (if using MMS)

  • Mobile coupons or saved templates

  • Monitor the character counter to avoid message splitting or extra charges.

    The example shown below is with MMS and includes links and emojis

8. Click Preview Campaign

  • Click Preview Campaign to see how your message will look.

  • You can also send a test to your number to confirm formatting and content.

9. Send or Schedule the Campaign

Choose one of the following:

  • Send Now- Type SEND in all caps when prompted to confirm.

  • Schedule Campaign- Pick a future date and time for delivery, or hit SEND to deliver immediately

  • Mobiniti will display a cost estimate based on the number of recipients and message type.

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