🚦 Tips to Avoid Campaign Filtering & Spam Complaints
Following best practices helps improve deliverability, reduce carrier filtering, and protect your sender reputation.
🔁 Manage Message Frequency
Set clear expectations for how often subscribers will receive messages. Limiting communication (for example, up to 5 messages per month) helps prevent opt-outs and spam complaints.
✅ Use Double Opt-In
Ensure you have express written consent from all subscribers before sending text messages.
Mobiniti’s double opt-in features enable you to confirm consent and, optionally, collect additional information, such as your first name or date of birth.
🧹 Regularly Scrub Your Opt-In List
Maintain a healthy subscriber list by removing inactive contacts.
As a general rule, consider scrubbing subscribers who have not engaged within the past 6 months to improve engagement and reduce filtering.
⛔ Include STOP Language
Every campaign must include clear opt-out instructions, such as “Reply STOP to unsubscribe.”
This is a carrier requirement and helps reduce complaints while maintaining compliance.
✍️ Avoid Character & Formatting Issues
Special or hidden characters can prevent campaigns from sending or trigger filtering.
Best practices:
Avoid copying and pasting text from other applications
Type messages directly into Mobiniti when possible
If needed, clean text by pasting it into Notepad (Windows) or TextEdit (Mac) before adding it to your campaign
🔢 Monitor Character Count
Check your SMS character count, spacing, and word usage to ensure your message sends correctly and does not unintentionally split into multiple segments.
🚫 Commonly Filtered or Restricted Words
Certain words and symbols are more likely to trigger carrier filtering when used excessively or without context. Use caution with terms such as:
Account, Approved, Balance, Cash, Check, Claim, Click here / Click now, Credit, Deal, Deposit, Expires / Expired, Finance / Financial / Refinance, Funds, Gift, Loan, Money, Offer, Percent (%) , Reward, Qualify / Qualified, Quote, Transfer, Visit, $
Following these guidelines helps improve message delivery, maintain compliance, and create a better experience for your subscribers.
Tips When Creating a Campaign
When you create a new campaign, please make a mental note to ensure you are selecting the appropriate Contacts or Groups!
If you try sending out your campaign without a Group added, you will automatically get triggered with an error.
Make sure to select a Group or Contact here:
If you try sending out your campaign without a group or contact added you will automatically get triggered with an error and your campaign will not get sent.
Contact Resubscribe
If your contact previously unsubscribed and would like to start receiving messages again, Your contact can type "Start", "Unstop", or "Resume", or text your "Keyword" to resubscribe.
