Text During Regular Hours
According to the Telephone Consumer Protection Act, the hours of operation for text message communication should occur between 8 AM and 9 PM. From an engagement perspective, it is unlikely that anyone will take action during ''off hours."
Tips to Avoid Campaign Filtering Spam Complaints
Message Frequency
You should set clear expectations about how many texts people will receive. (such as 5 per month)
Double Opt-In
Ensure you have Express Written Opt-In Consent to text message all contacts. You can utilize the Mobiniti platform's double opt-in features to collect additional information such as first name and date of birth.
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Scrub Opt-In List
Clean your opt-in list to include only recent subscribers. As a general rule
of thumb, you should be scrubbing anyone who hasn't engaged with you in over 6 months.
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Stop Language
Each text should include a way for people to say they don't want more texts by replying "STOP".
Character Count Issues (Campaigns not Sending Smart Punctuation Errors)
Avoid copying and pasting from other applications that could potentially cause "special" or "hidden characters.β We recommend typing in plain text or cleaning up your text by copying and pasting into Notepad for Microsoft, or Text Edit on a Mac.
Check Your SMS Character Count, Space, Word Count, and More.
Words often banned by the carriers
Account
Approved
Balance
Cash
Check
Claim
Click here/click now
Credit
Deal
Deposit
Expires/Expired
Finance/Financial/Refinace
Funds
Gift
Loan
Money
Offer
Percent, %
Reward
Qualify/Qualified
Quote
Transfer
Visit
$
Tips When Creating a Campaign
When you create a new campaign, please make a mental note to ensure you are selecting the appropriate Contacts or Groups!
If you try sending out your campaign without a Group added, you will automatically get triggered with an error.
Make sure to select a Group or Contact here:
If you try sending out your campaign without a group or contact added you will automatically get triggered with an error and your campaign will not get sent.
Contact Resubscribe
If your contact previously unsubscribed and would like to start receiving messages again, Your contact can type "Start", "Unstop", or "Resume", or text your "Keyword" to resubscribe.