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Factors That May Inhibit Campaign Delivery

Campaign management solutions

Margarite Marquez avatar
Written by Margarite Marquez
Updated over a week ago

If your text messaging campaign isn't going out on the Mobiniti platform, there could be several reasons. Below are some common issues that could prevent your campaign from being successfully sent:

Low Credit or Insufficient Funds: If your Mobiniti account balance is low or you're out of credits, the system won't be able to send the messages. Make sure you have enough credits to cover the campaign costs. Once the funds have been added, you can resend the message by selecting Actions>Retry from within the campaign

Example of Insufficient Funds:

Message Content: Ensure your messages comply with the relevant legal regulations, such as the TCPA(Telephone Consumer Protection Act in the US. Non-compliant (such as spam or prohibited content(e.g., illegal or explicit material) will be flagged or blocked. For more information on the TCPA, click here

Example of a blocked campaign:

Campaign Settings Wrong Scheduling or Timing: If your campaign is scheduled for a time in the future, make sure the time zone settings are correct. If the campaign is accidentally set to the wrong time or date, it won't send as expected.

According to the Telephone Consumer Protection Act, the hours of operation for text message communication should occur between 8 AM and 9 PM. From an engagement perspective, it is unlikely that anyone will take action during ''off hours."

Too Many Recipients: If you're sending the campaign to a very large number of recipients, you may have reached your daily send limit. You can view your expected monthly volume under your compliance form.

API Integration Issues: If you're using an API to send the messages, ensure that your integration is correctly configured. Misconfigured API endpoints or incorrect authentication tokens can prevent successful delivery.

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