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Factors That May Inhibit Campaign Delivery

Campaign management solutions

Margarite Marquez avatar
Written by Margarite Marquez
Updated over 2 weeks ago

Why Didn’t My Text Messaging Campaign Send?

If your SMS or MMS campaign did not send on the Mobiniti platform, there may be several possible reasons. Review the common issues below to identify and resolve the problem quickly.


πŸ’³ Low Credit or Insufficient Funds

If your account balance or message credits are insufficient, you will not be able to send campaigns.

What to do:

  • Confirm you have enough credits to cover the campaign cost

  • Add funds to your account

  • Once funds are added, resend the campaign by selecting Actions > Retry within the campaign


πŸ“ Message Content Compliance Issues

All messages must comply with applicable regulations, including the TCPA (Telephone Consumer Protection Act).

Messages may be blocked if they contain:

  • Spam-like or misleading content

  • Prohibited material (illegal, explicit, or restricted content)

Required message elements:

  • Your Brand or Company Name at the beginning of the message

  • Clear opt-out language at the end (e.g., Reply STOP to opt out)

πŸ‘‰ Learn more: TCPA – What You Need to Know


⏰ Scheduling or Timing Issues

If your campaign is scheduled for a future date or time, verify that:

  • The date and time are correct

  • The time zone is properly set

Per TCPA guidelines, text messages should be sent between 9:00 AM and 9:00 PM. Messages scheduled outside of these hours may not send and typically see lower engagement.


πŸ‘₯ Too Many Recipients

If you are sending to a large audience, you may have reached your daily or monthly sending limit.

What to do:

  • Review your expected monthly volume in your Compliance Form

  • Adjust your send volume or schedule accordingly


πŸ”Œ API Integration Issues

If your messages are being sent via an API integration, delivery issues may occur if:

  • API credentials are incorrect

  • Authentication tokens are invalid

  • Endpoints are misconfigured

Verify your API settings and ensure your integration is properly configured.


If you continue to experience issues after reviewing these items, please contact Mobiniti Support for additional assistance.

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