Keywords allow your customers to opt-in to your SMS text messaging list by texting a word to a short code. The process is very simple. Try it for yourself: Text SMS to 64600. When someone texts your keyword to our short code, we reply with your customized opt-in message and also add them to your group.
Demo keywords are random colors and animals that are auto-assigned (ex. "bluebuffalo"). Every account comes with one free, demo keyword. You can purchase a custom keyword (ex. "PIZZA") based on availability for $25/month on the Pay-As-You-Go plan. Monthly plans include at least one custom keyword.