Using a vCard is one of the best ways to improve deliverability and ensure your subscribers recognize and trust your messages. A vCard lets contacts save your sending number directly to their phone, helping future messages land in the inbox rather than spam.
⏰ When Should You Send a vCard?
Before your first campaign.
We strongly recommend sending your vCard shortly after contact import confirmation and before any promotional or informational messages are sent.
This sets the foundation for strong engagement and better carrier trust from day one.
✅ Why vCards Matter
Sending a vCard helps you:
Improve message deliverability 📬
Reduce carrier filtering 🚫
Build trust and brand recognition ⭐
Ensure contacts recognize your 10DLC number on future messages
vCards are supported on both iPhone and Android devices.
🧭 Recommended vCard Strategy
✔️ For New Signups (Best Practice)
We recommend sending a weekly campaign to new subscribers using the Campaign Filter: “Subscribed Date.”
How this works:
Filter contacts who subscribed within the previous week
Send them a vCard campaign asking them to save your number
This ensures every new contact receives your vCard shortly after signup
📌 This method is scalable, consistent, and carrier-friendly.
✔️ For Existing Contacts (Retroactive Sends)
If you need to send a vCard to contacts who already subscribed:
Send in batches of 1,000–2,000 contacts per day
Avoid sending to your full list all at once
Gradual sends help reduce the risk of carrier filtering
🚦 Slow and steady wins here!