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What are the benefits of duplicating a campaign?

campaign duplicates, reuse content, recurring campaigns

Margarite Marquez avatar
Written by Margarite Marquez
Updated over 3 weeks ago

Duplicating a campaign allows you to reuse existing content, settings, and structure to quickly create new campaigns. This feature is especially valuable for recurring messages and ongoing marketing initiatives.


⏱️ Saves Time and Effort

Campaign duplication lets you reuse message content, targeting, and configuration, eliminating the need to build campaigns from scratch. This is ideal for recurring campaigns such as weekly promotions or monthly updates.


🎯 Ensures Consistency

Reusing campaigns helps maintain consistent branding, tone, formatting, and messaging, reducing the risk of errors associated with manual setup.


πŸ§ͺ Supports A/B Testing

By duplicating a campaign and adjusting a single element, such as the call to action or message copy, you can easily test variations and optimize performance.


⚑ Faster Campaign Iteration

Quickly update existing campaigns for seasonal promotions or new offers while preserving the original structure, audience, and flow.


πŸ”§ Preserves Key Settings

All critical configurations, including opt-in keywords, target groups, autoresponders, and scheduling, are carried over, minimizing the chance of missing important setup details.


πŸ—‚οΈ Improves Campaign Planning

Successful campaigns can be saved as templates and reused across different audiences, regions, or time periods with minimal adjustments.


πŸŽ“ Simplifies Training and Onboarding

New team members can learn more quickly by reviewing and modifying proven campaigns rather than creating new ones from the ground up.


Duplicating campaigns in Mobiniti helps streamline workflows, improve consistency, and scale your SMS marketing efforts with confidence.

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