Age-gating's importance depends on your business. Anything having to do with sex, hate, alcohol, firearms, and tobacco have restrictions across Short Codes, or 6 digit numbers. Currently, only alcohol and tobacco can be sent over short codes and they have to be to age-gated Groups, or a segmentation of your list of subscribers. Age-gating makes sure that the subscribers, or people who opt-in to your groups, are over the age of 18, a legal requirement to receive marketing messages about alcohol or tobacco.
Make sure you fully understand S.H.A.F.T compliance by reading the S.H.A.F.T Guidelines.
How to Age-Gate Your Groups
Go to Groups & Keywords.
Either select/edit an existing group or create a new one.
Under Advanced Features, check the Enable double opt-in box to enable a double opt-in.
From the drop down, select Text Birth Date to confirm.
Click +Add Validation button.
Select Age from the Validation Type drop down, select >= (older or equal to) from the next drop down, and enter the number 21 in the last box on the validation line.
Type in the error message. Here is an example of a compliant one that you can copy and utilize:
Sorry, you are not 21 years of age or older and cannot opt-in to our program.