Short Links allows you to automatically lessen the characters you use with any links you add to a message. At the same time, they come with Mobiniti branding unless you use Unique Short Links that create Short Links with your branding. It also gives you the ability to record analytical data with which contacts clicked a link, letting you which links are appealing to people which ones are not.
How to Use Short Links
Go to the Campaigns tab.
Click on the Create New Campaign button.
Scroll down to the message box, and check the Shorten Links box.
Note: You can check the box before or after entering the link in your message box.
Click on Unique Short Links as well.