Migrating to a different number
Best practices on how to successfully and compliantly migrate to a different number with all of your active subscribers.
Support and Success at Mobiniti avatar
Written by Support and Success at Mobiniti
Updated over a week ago

Whenever you migrate to a different number, it is highly recommended that you utilize both an exit message on the previous number as well as sending a new welcome message on the new number. This helps prevent any confusion for your subscribers and avoids high unsubscribe rates. It's also recommended to setup a branded short domain.


Sending a EXIT and WELCOME message

Example of EXIT messages:

  • {company name}: We're getting a new number! Look out for our next text from {new number}, and if you have questions email us at {support email}. Reply STOP to opt-out.

  • {company name}: We're retiring this number and moving onto a brand new number: {new number} Watch out for a text coming from it shortly. Reply STOP to opt-out.

Example of WELCOME messages:

  • {company name}: Hi from our new number! If you have any questions, email us at {support email}. Up to {X} messages per month. Reply STOP to opt-out.

  • {company name}: This is our new number! Stay tuned for upcoming exclusive offers. Up to {X} messages per month. Reply STOP to opt-out


Setup a branded short domain

We also recommend if you have not yet, getting your own branded short domain setup. Especially for 10DLC and toll-free users as using common link shorteners including Mobiniti default/shared short domains like mobn.it may cause deliverability issues with the carriers.


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