T-mobile had originally announced that starting March 1st, 2021 they would begin no longer supporting any messaging done over shared short codes. From our updated discussions upstream, we have been able to conclude that we have until at least the end of 2021 to migrate all users off of our shared short codes. This may be subject to change but we feel confident that we will have until the end of this year. AT&T has announced that they will be stopping support on June 1st, 2021, however, they have recently shared that they will have an updated announcement within the next 60 days. No updates have come from any of the other carriers at this time.

The team here at Mobiniti fully understands this is not a significant advance notice and we are sorry about that, however, we are ultimately at the hands of the major carriers and they often give late notices to providers about upcoming changes. We are here to help make this transition as simple and efficient as possible.

It is better to be safe and start migrating to an alternative number type as soon as possible to prevent any issues with your text message marketing going forward.

Once we have any more updates, we will update them here and contact you via email.

Before contacting our team with questions, please take a few moments to read through the details below and follow the next steps. We've done our best job to compile all the information we have and how things will work going forward on our platform.

What do I do if I am on a shared short code with Mobiniti?

This really depends on what size of business you are, use-case, and volume of messages. Regardless of your circumstance, we have a long-term solution for your business.

Choosing a number type:

  • If you are a larger enterprise user, we highly suggest considering migrating onto your own dedicated short code and beginning that process as soon as possible. This will allow you to continue utilizing text-to-join advertising with the 5-6 digit number vs 10 digits. It also will have much faster-sending speeds for larger list sizes and guaranteed deliverability. 10DLC is not built for high volume in any capacity really. Toll-free would be the next best option. Both are still subject to Carriers ANTI-SPAM filtering.

  • If you are a smaller to medium-sized business, we highly suggest considering migrating onto your own toll-free or 10DLC number. The costs associated with these are much more affordable vs a dedicated short code. Toll-free is better for higher volume needs and offers a quicker/cheaper setup option vs 10DLC. 10DLC is great for businesses who want a local presence but send lower volumes of messages.

Will my rates change?

Generally speaking, your plan item rates are not expected to change, specifically, your SMS, MMS, Social Profiling, Lookups, etc should not be changed in any way. If they do need to change for any reason, a member of our team will notify you prior to committing to the new number type and migrating.

Depending on the number type that you go with, there may be additional separate fees associated with that respective number type.

  • Dedicated Short Codes, Toll-free, and 10DLC all have lease fees. Prior, if you were on a shared shortcode you did not have to pay to lease the number as it was shared by thousands of users and Mobiniti just covered the short code cost.

  • 10DLC and Toll-free have separate carrier fees (which is a separate charge outside of the basic plan item fees).

If you have any questions about rates, please message us on live chat to discuss.

Next Steps:

Please click each link below and read through the number options available to you and your business.

If you have any questions, please message us on our live chat or email support@mobiniti.com and we'll get back to you as soon as we can!

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