Campaigns are a powerful way to engage with your subscribers. You can send out promotions for sales, discounts, new items, or just information to subscribers excited about your product/service. 😄
Mobiniti's text marketing platform allows you to quickly and easily send out messages to your subscriber groups. This walkthrough video shows you step-by-step how to send out mass messages in what we call SMS campaigns. We also give you some best practices and tips to make sure you're sending out the best marketing content. 🚀
Video Transcript 📹
Hi there, and welcome to Mobiniti’s text marketing platform. Today I’m going to show you how to create a SMS marketing campaign. This is the popular feature on our platform, it’s how you’ll communicate most with your subscribers.
First, click on Campaigns in the left tab, and then click on the Create a Campaign button.
Once you’re on the Create a Campaign, you want to first name your campaign. This is important for your own reference, subscribers won’t see it. If you don’t, the platform automatically names it after the date it was created, which can be confusing later on.
Then you want to pick who you want to send the message to. You can choose to either send it to all of your contacts, or choose specific groups.
Next you want to fill in your message box. This is where you type in the marketing message you want to send to your subscribers. Best practices for the message is to have the company name to start, and then a solid intro that introduces the topic, whether it be a sale, new items, or a change to your service. Then add something that builds excitement to your offer, like how it's only available for a limited time or has a temporary discount. This will get your subscribers opening, reading, and reacting to your message.
Once you have the message’s content, look at how long it is and how many characters it uses in the bottom right corner of the message box. If you only need 160 characters, use SMS, which you can select on the slider above the message.
If you need more characters for more information or to use Emojis, sign-up for Long SMS. If you go over 160 characters with Long SMS, you will use an extra credit every time you hit the SMS 160 character limit instead of being blocked from adding more. This way you don’t need to pay extra for MMS.
The way it works for example, is a 220 character message will use two SMS credits for each subscriber the message is sent to. The most you can use at once is 8 credits per subscriber.
Sign up for Long SMS through the link below the video.
If you do want to use MMS, with MMS you get a 1500 character limit, and you can add media files in the message itself, rather than as links.
Emojis are small characters and pictures that make a message interactive for subscribers. You click on the button below the message box to add them, and you can search for them by name. They do take up 90 characters in a message, so they work well with Long SMS and MMS especially. 😃
Mobile Coupons are digital discount vouchers subscribers can use during purchase from their phone’s inbox or mobile wallet. By clicking on the button underneath the message box, you can find any coupons you’ve premade, or have the option to create a new one. When you pick one, it will be added as a field into your message. 🤑
Fields are premade slots that you can add so you can add a personalized detail to each message. You can add things like first and last names using what data you have on your subscribers. The button for fields is right under the message box with Emojis and Coupons. In case you have a profile that doesn’t have that field, you can write in a placeholder underneath the message box.
You can also add Media to a message the same way you would emojis, coupons, or fields, with the button underneath the message box. Media can be pictures, videos, gifs, or documents. You click on the Media button, and then you can select what piece of media you want to add from what you already have on your account, or by adding new ones from your google drive or computer. If you add media to a SMS message, the media will be hosted on a link, where it will be shown as part of the message if added to a MMS message. If you are going to add images, the best size is 500 kb or less so you don’t lose visual quality.
If you add a link to your message, but need it to be shorter, click on the Shorten Links box underneath the message box buttons we just talked about. This will automatically shorten any link you add to your message to save on characters. If you click on the Unique Short Links box, you can add your own name and branding to the shortened links.
Next, you can add Drip messages with the Add Message button. Drip messages are small follow up messages that serve as good reminders for what the main campaign is about. If there’s a sale or a new product launch, your drip message should be a later reminder of when and where the sale or product launch is happening. You schedule your drip messages based on how much time passes after the campaign message goes out. If you go by how many days pass, you can also control what time of day it goes out.
That covers all of the major features. We do have more advanced features we’ll go in depth about in another video. For right now, know that Subscriber Filters are how you can filter out some subscribers from receiving your campaign based on things like click-thru, time zone, age, gender, and other data you’ve collected through social profiles.
Tracking pixels are something you can create and then add to links in your message. They will collect data for you on how subscribers interact with your links, data like how long they spent on your link’s web page and where they went afterwards.
Social Poster features let you send out a Facebook post or Twitter tweet along with your campaign message at the same time.
It’s always recommended that you hit Preview for a message before you even schedule it. You can go to the Preview Campaign button at the bottom of the screen, next to Schedule Campaign. It will bring up a display of what your message will look like on iOS. If you need a better example to be sure, or if you want to see what it looks like on other OS’s, insert a phone number, and send yourself a preview message. Preview messages do use 1 credit.
To finish creating your campaign, click on Schedule Campaign at the bottom, next to Send Campaign Now. This will let you control the date and time that your campaign will go out, and based on the time zone of your choosing.
If you would prefer to send out your campaign immediately, click Send Campaign Now. This will set the campaign to go into compliance review to make sure it is legal to send. At peak hours, compliance review can be up to 15 minutes at peak traffic. If it's approved, it will go out immediately so we recommend you schedule campaigns ahead of time so compliance can read through them quickly.
Your campaign will fail its compliance review if there is an issue with your message’s content. You can’t send messages or media relating to sex, drugs, tobacco, firearms, or alcohol, as we follow all TCIA guidelines. To learn more, please reference our compliance guide. Your campaign will also not send if you do not have enough credits for each subscriber and do not have your account set to automatically add credits for a campaign. 🧐
You want to Schedule your campaign not only to avoid it being held up in compliance review, but so you coordinate with other avenues. It’s highly unlikely that any business only has one marketing avenue. You’ll likely have several, whether it be email, direct mail, billboards or fliers.
If you schedule your campaign ahead of time for a sale, you maximize coverage and mind share while lowering stress. You can spend extra time getting more complicated avenues set up, while your text campaign is set and ready to go, able to be changed on the fly up until its launch.
Once you have done all that, you have created a campaign. Now you know just how easy it is. 😎